LIEN, CHAO-WEI (ZOVIE)

E-commerce / Graphic Design/ WordPress Build-up

Hi, I am Chao-Wei, LIENI, a cross-border e-commerce specialist with expertise in handling various tasks on e-commerce platforms. Additionally, I possess skills in graphic design and website development. I am capable managing e-commerce platforms such as eBay and Amazon, as well as operating self-owned shopping websites using platforms like WordPress or Shopline.

In summary, I have the ability to create and manage cross-border e-commerce platform accounts from scratch, ensuring continuous operation and promotion. I can also utilize social media to promote company products or brands. Furthermore, I am good at using Excel to quickly create reports/analytical sheets and transform platform-generated reports into internal company formats. Whenever there are complex and data-intensive tasks, I am the go-to person for assistance.

Current Job

Vita Green Health Products Co., Ltd. – Business Development Executive

Jan. 2024 – Now

  • Specialize in managing the official brand website on Shopify and assisting with operations on cross-border e-commerce platforms like Amazon.
  • Primarily responsible for sales, customer service, pricing, and organizing promotional events for North America and other international markets.
  • Periodically open cases with Seller Support to resolve platform issues, remove sales barriers, and clarify inventory and inbound shipment issues.
  • Handle FBA shipments, including organizing imports and exports, and search for overseas warehouse partners for related operations.
  • Also responsible for Shopify page design, troubleshooting, and other operational tasks.

Past working experience


LOVITA FOODS INTERNATIONAL CORPORATION – Marketing Specialist

Sep. 2021 – Now

Specializing in managing Amazon for brand operations, responsible for sales, customer service, pricing, and organizing discount activities in multiple markets. Periodically opening cases with seller support to troubleshoot sales obstacles and clarify inventory and warehousing issues. Handling inbound and outbound shipments for FBA and seeking overseas cooperative warehouses, among other operational matters.

Improving product page performance through Amazon advertising, A+ content, and the Helium 10 tool.

2023.03 Start operating self-owned shopping website built by Go-daddy website builder.

Jiawei Industrial Co., Ltd. MOS motor – 電商平台專員

Sep. 2019 – Apr. 2021

Specializing in brand management on cross-border e-commerce platforms such as eBay, Amazon, Alibaba, and SHOPLINE, responsible for sales, customer service, pricing, and negotiation to generate revenue for the company through various channels.

Also strengthening the brand image of MOS-Motor, a Taiwanese aftermarket parts brand, through social media advertising, content management, and reimagining the brand’s visual identity. This effort aims to propel MOS-Motor to an international audience.

In the year and a half of my operation, I have not only doubled the revenue but also established a strong brand image and trust among overseas consumers. I attribute these achievements to two main factors:

  • Use Excel to create a file generation tool, so that the business only needs to enter a specific form, and the software will automatically generate orders, warehouse management delivery notes, shipping letters and other documents required for shipping.
  • Using Excel to make price spreadsheets, you can quickly view all prices of products through different logistics companies and different countries, reducing the quotation time for business and allowing them more time to develop customers. The table can also be calculated for most products, so that when the exchange rate fluctuates greatly, the platform price can be quickly controlled.

Based on the optimization of the above two major workflows, I have more time to actively contact unfamiliar customers to develop, thereby increasing revenue.

In my off-duty time, I learn graphic design related skills and software applications, and reorganize the visual design of shopping websites, platform stores and product listings on a large scale, gradually establish a sound brand image, strengthen consumers’ trust in the brand, and develop more order.

Le Duet 198 Private Kitchen – Marketing Intern

Jun. 2017- Jan. 2018

Provide a marketing plan for the chef and owner who runs a private kitchen, and assist in the implementation.
During the period, a new two-person space was added to the reception space, the business card was redesigned, and a new wine list was produced and printed. From time to time, I will participate in the infield cooking and preparation to better manage social media.


Substitution Military – Squad Leader

Apr 2018- Apr 2019

In order to experience a different substitute service experience, I chose to apply for the management examination and take an extra month of training. I proved my sense of responsibility and management ability to the seniors and military personnel by constantly challenging my ability, and was recommended as the district leader earlier than the seniors.



The main job content as the squad leader:
– Take turns managing troop members with two to three squad leader of the same team
– Assign daily work content distribution, human control
– Conduct recruit training, about 90-120 recruits per tier

Educational Background

ESC Rennes School of Business

Postgraduate:
Msc in International Luxury and Brands Management

Sep. 2016- Mar. 2018

Budapest Business School

Exchange student major in International Business

Jan. 2018- Jul. 2018

Shin Chien University

Bachelor:
Department of Applied Foreign Languages

Sep. 2012- Jul. 2018

Language Ability

English: TOEIC 920/ 990

Date of Examination: 25th Aug. 2019

Skills

E-commerce platform operating:
(SHOPLINE/ Godaddy Web Builder/ Amazon/ eBay)
Adobe: illustrator/ photoshop 
Amazon Campaign
Facebook/ Instagram Campaign
Google Analytic
WordPress

Additional Reference

here